Our Core Beliefs

CORE VALUES_WEB II

 

Aldridge is made up of a diverse range of individuals with equally diverse specialisms and pursuits.  The family is united by its shared passion for unlocking growth by generating wealth with a purpose.

At the heart of Aldridge is a common set of values that define us and the principles that we stand for.

A FAMILY OF INDIVIDUALS

We each have different hopes and concerns, interests and aspirations. And we believe that we each should be given the opportunity to pursue our goals.

CHANGE-MERCHANTS

We have the ability, across the family, to make things happen. We are not people who are static or conventional. We challenge the status quo.

LONG-TERM THINKERS

We are not a flash in the pan – we want to leave an enduring and positive legacy for future generations. We plan on being here for many generations

HARD WORKERS

We don’t shy away from hard work. We like to roll up our sleeves and get stuck into the task at hand – and we stay until the job is done.

WEALTH GENERATORS

We are a family of entrepreneurial, commercially minded individuals who believe that wealth can be a force for good – that it can transform lives and build communities. And we are good at creating it.

CAREFULLY CONFIDENT

We are bullish yet sceptical with our money – we are in the game of reliable, sustainable and long-term growth, not speculative, one-off investments. We don’t take unnecessary risks.

SOCIALLY RESPONSIBLE

We believe that the more fortunate in society have an obligation to help the less so. We create wealth with a purpose – building communities and providing opportunities for individuals to flourish.

ENTREPRENEURIAL EDUCATORS 

We believe in the life-changing nature of learning, and that the entrepreneurial mindset can be a tool to educate, empower and inspire.

STUBBORNLY GENEROUS

We want to help others reach their full potential – and that starts with family. We are hard on ourselves because we want to bring out our best. We believe in tough love.

AUTHENTICALLY WARM

We value honesty and straight talking, and are serious about what we say and do. But never so serious as to stop smiling.

TEAM-BUILDERS

We like to forge relationships, leveraging the knowledge and ability of others to create better, more effective outcomes for all involved. We build winning teams.

GROWTH-ENGINES

We don’t see growth as a ‘nice-to-have’ or an optional pursuit – it’s at the core of everything we do. We are not in the business of backwards.